Privacy Policy

Who we are

AssureTrace Public Limited Company is registered in Ireland under company number 827775, with its registered office at Block A, George’s Quay Plaza, George’s Quay, Dublin 2, D02 E440, Ireland. AssureTrace Public Limited Company and SoftGroup AD are affiliated companies. For personal data collected through assuretrace.com, including enquiries submitted through the Book a Conversation form, SoftGroup AD, registered in Bulgaria under UIC 204547054, acts as the data controller. Enquiries are received and managed through SoftGroup AD’s corporate email system.

SoftGroup AD
UIC 204547054
Business Park Sofia, Building 8B, 7th floor
Sofia, Bulgaria

What personal data we collect

We collect only the information needed for the purpose for which you provide it. This may include your name, company, work email address, the information you include in an enquiry, and limited technical information generated when you use the website, such as IP address, browser and device information.

How we collect your data

We may collect personal data when you submit the “Book a Conversation” form, contact us by email or another communication channel, or interact with the website. Some limited technical data may be processed automatically to operate and secure the website.

Why we use your data

We may process personal data to respond to enquiries, discuss a potential business relationship, provide requested information, operate and protect the website, and comply with applicable legal obligations.

Depending on the context, processing is based on our legitimate interests in responding to business enquiries and operating the website, on steps requested before entering into a contract, on performance of a contract, on legal obligations, or on consent where consent is required.

Contact form enquiries

When you submit an enquiry, the information you provide is used to respond to your request and for related business communication. We do not use information submitted through the enquiry form for unrelated marketing without an appropriate legal basis.

How long we keep your data

We retain personal data only for as long as necessary for the purpose for which it was collected, including the time needed to manage an enquiry or business relationship and to meet applicable legal, accounting or compliance requirements.

Service providers and recipients

We may use trusted service providers that support website hosting, communications, security and other business operations. They may process personal data only where necessary to provide those services and subject to appropriate contractual and data-protection safeguards.

The AssureTrace website is built and hosted using Webflow infrastructure. Where service providers process data outside the European Economic Area, appropriate safeguards are used as required by applicable data-protection law.

Cookies and similar technologies

The website may use cookies or similar technologies required for core functionality and security. If analytics, advertising or other non-essential tracking technologies are introduced, we will update this notice and use consent controls where required.

Your data-protection rights

Subject to applicable law, you may have the right to request access to your personal data, correction of inaccurate data, deletion, restriction of processing, data portability, or to object to certain processing. Where processing is based on consent, you may withdraw that consent at any time without affecting prior lawful processing.

How to contact us

For questions about this Privacy Policy, how we process personal data, or to exercise your rights, contact office@softgroup.eu.

Supervisory authority

You also have the right to lodge a complaint with the competent data-protection authority. In Bulgaria, this is the Commission for Personal Data Protection (CPDP), 2 Prof. Tsvetan Lazarov Blvd., Sofia 1592, Bulgaria.

Changes to this policy

We may update this Privacy Policy when our website, services or data-processing practices change. The current version will always be published on this page together with the date of the latest update.